What is E-A-T ? , E.A.T.
E-A-T EAT(Expertise Authority Trustworthy) E-A-T is a part of Google's algorithm, as Google's quality rater guidelines check it while ranking a Google website. Google gives E-A-T score to every website. Which tests every website on three factors:- 1. Expertise - In which field is the person writing on the website, and how much expertise is he in that field. 2. Authority - Knowledge about the field he is writing, to engage the audience/users. 3. Trustworthy - the website/content should be trustable. Google does work to serve quality content for users and the content should be written by experts. Google pays attention to, content that should be written by a person who is an expert or has broad knowledge relevant subject/topic. How does relate E-A-T to YMYL? E-A-T affects YMYL (Your Money Your Life) the most. If YMYL's E-A-T score of a website is higher, then the website should rank higher also. In the future, it will be necessary for websites, so we should focus on this....
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